Most folks in the workforce dream at one time or another of starting their own business. Have you ever heard the phrase "You need to fire your boss"? Many of us would like to do that! Yet when it comes right down to it, most will never venture to make it on their own. Even worse, statistics show many who do venture out on their own, fail within the first five years.It explains the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It also teaches you how to conduct a marketing audit; provides helpful sample worksheets and forms; and includes case examples, a glossary of marketing terms, and appendixes discussing sources of “marketing intelligence” and professional marketing associations.
With Marketing Your Business: A Guide to Developing a Strategic Marketing Plan, you explore the process of selecting the right strategy by defining your business strategy, assessing the most relevant focal points, and choosing the marketing strategy that will work best for you. You will also read about the arsenal of current marketing weaponry -- advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, and legal issues. Furthermore, you will examine the nature of strategic marketing plans — competitive and environmental assessments, mission statements, slogans, budgeting, goals and objectives, etc.
To succeed, you must have a passion and a plan.
Enter me. At the age of 45, I found myself an unemployed Purchase Manager as my textile factory shutdown. I looked all over to find a job of equal maney and/or benefits. During a period of high unemployment, I was not successful in my search. Thus I began to look for ways to make money from home or starting my own business.
In my quest for my own business, I found that franchises offer a simple pre-packaged business or money making idea. But most franchises would require a million dollar investment.
I found myself looking elsewhere.
However, on the internet, there are literally hundreds of home business ideas from which to choose which will suit every personality and all levels of financing. From internet marketing to growing your own profitable home garden to sell gourmet foods to restaurants and catering services.
While brainstorming and searching the net, I found some of the following ideas for a home based business:
mobile windshield service
vending service
answering service
multi-level marketing (mlm)
floral plant service for offices and hospitals
pooper scooper service
dog walking service
gift basket service
income tax service
pool cleaning service
landscaping service
pet grooming service
Hopefully the ideas above will give some fresh ideas of your own. Once you do have your idea, it is a good idea to find someone else who has had success in this business. Then wherever possible, copy them as much as possible.
Whatever your choice for a home business, once you have made the decision to go forward. Go for it!! Do not accept no! Remember to tell yourself "Failure is not an option". Too many businesses fail because the owner lacked confidence or passion. Like the now deceased coach Jimmy Valavano told his team many times: "Never, ever ever give up!!". You MUST be passionate about your future.
Home Business
